What Even Is Fabric Softener?
The Wall Street Journal reports that young people aren’t finding fabric softener as something they need. Due to the increased quality of clothing fabrics and washing machines, millennials are quick to leave the softener at the store.
Statistics show that the decline in the fabric softener market started when sales dropped 15 percent between 2007 and 2015. Big time marketing execs are steadily trying to find a way to connect with the young folks, but their efforts seem futile.