It may seem shocking that companies will spend thousands designing a logo, but it has been proven that a clever logo can go a long way. Pepsi was even said to have spent $1 million when they redesigned their logo in 2008. For most of us, we don’t even look twice at logos, but with a second glance, you can see the artistry of the marketing moguls behind them.
But whether or not the logo was made by a team of professionals, or drawn up on the back of a napkin, there is no denying that these logos might just blow your mind. Check out these logos and see if you can figure out their hidden messages.
Spartan Golf Club
At first glance, this golf club logo appears to be a side angle of a historical spartan fighter, helmet and all. But look again, and the face becomes a golfer swinging a club, and the helmet becomes the golf ball’s trajectory.
This logo utilizes dual symbolism at its finest, but it isn’t even a real company. The graphic designer behind this logo made it up entirely and has even offered to sell it. It just goes to show what can be done when a marketing master has no restrictions.