Hidden Messages In Logos You Won’t Be Able To Unsee

It may seem shocking that companies will spend thousands designing a logo, but it has been proven that a clever logo can go a long way. Pepsi was even said to have spent $1 million when they redesigned their logo in 2008. For most of us, we don’t even look twice at logos, but with a second glance, you can see the artistry of the marketing moguls behind them.

But whether or not the logo was made by a team of professionals, or drawn up on the back of a napkin, there is no denying that these logos might just blow your mind. Check out these logos and see if you can figure out their hidden messages.

Spartan Golf Club

@thevisualdesign/Instagram

At first glance, this golf club logo appears to be a side angle of a historical spartan fighter, helmet and all. But look again, and the face becomes a golfer swinging a club, and the helmet becomes the golf ball’s trajectory.

This logo utilizes dual symbolism at its finest, but it isn’t even a real company. The graphic designer behind this logo made it up entirely and has even offered to sell it. It just goes to show what can be done when a marketing master has no restrictions.